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6	6	(% class="table-bordered" %)
7	7	(% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
8	8	(% class="active" %)|(% colspan="2" style="text-align:center" %)**General concepts**
9		-|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Sandbox.Old_loyalty_program.WebHome]]**|(% style="width:1210px" %)(((
	9	+|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Sandbox.Deleted_pages.Old_loyalty_program.WebHome]]**|(% style="width:1210px" %)(((
10	10	1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12	12	)))
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187	187	|(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
188	188	|(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
189	189	|(% style="width:280px" %)**Mailing provider**|(% style="width:1210px" %)A company that provides sending messages to the LP Members using any communication channel (for example, [[SmsTraffic>>url:https://www.smstraffic.ru/]], [[Devino>>url:https://www.devinotele.com/]], etc.).
190		-|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
	190	+|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Deleted_pages.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
191	191	(% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
192	192	|(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
193	193	Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.