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2		-=== **The Loymax system** is an IT platform for implementing loyalty programs of any complexity ===
	2	+=== **The Loymax system** is an IT platform for implementing loyalty programs of any complexity. ===
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5	5	====== **The Loymax system** allows you to: ======
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8		-====== create and customize offers: manage rules, determine sales points, terms and conditions ======
	8	+====== create and customize offers: manage rules, determine sales points, terms and conditions; ======
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11		-====== form target audiences: motivate passive, retain active and attract new customers ======
	11	+====== form target audiences: motivate passive, retain active and attract new customers; ======
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14		-====== create and maintain communication channels with customers, form customer groups for distribution ======
	14	+====== create and maintain communication channels with customers, form customer groups for distribution; ======
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17		-====== group and classify products ======
	17	+====== group and classify products; ======
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20		-====== use several roles to manage a loyalty program with various access rights ======
	20	+====== use several roles to manage a loyalty program with various access rights; ======
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23		-====== to collect, store and process customer data ======
	23	+====== to collect, store and process customer data; ======
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26		-====== generate multidimensional analytical reports ======
	26	+====== generate multidimensional analytical reports. ======
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